The goal of a marketing exchange is that the parties to the transaction be: Satisfied.
A marketing exchange is what take place any time two or more people trade goods or services.
In marketing theory, every exchange is supposed to produce "utility," which means the value of what you trade is less than the value of what you receive from the trade.
Hence, satisfaction is the goal of a marketing exchange with respect to the parties involved.
Learn more about marketing exchange here : https://brainly.com/question/24720103