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A colleague of yours approaches you excitedly-a recent series of focus groups among target consumers reacted favorably toward her new product concept. She is going to go to her superiors and ask that they allocate $500,000 toward new product development. What cautionary advice might you give her regarding the research she has performed?

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jayilych4real

The cautionary advice which I can give her regarding the research she has performed is:

  • To carefully verify the results to make sure that her budget is accurate

Quantitative Research risks

This refers to the various risks which a researcher who makes use of quantitative data to make decisions or prepare budgets which makes their research unreliable.

With this in mind, we can see that it is important to give cautionary advice to carefully crosscheck her data based on her target audience to ensure that her budget is within range.

Read more about quantitative data here:
https://brainly.com/question/11961159

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