Two consumers each earn $67,000 annually. One owns four motorcycles and enjoys hunting and fishing. The second plays golf weekly and drives an SUV. A marketing manager might target these two consumers as part of two different segments based on their ______.

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jonesj4176 jonesj4176

23-02-2022
Business

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Two consumers each earn $67,000 annually. One owns four motorcycles and enjoys hunting and fishing. The second plays golf weekly and drives an SUV. A marketing manager might target these two consumers as part of two different segments based on their ______.

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jayilych4real jayilych4real · Answer 1 · 2022-03-08T09:53:48+01:00

A marketing manager might target these two consumers as part of two different segments based on their

Lifestyles

What is Lifestyle?

This refers to the sum total of the activities which a person engages in that he uses to pass time or finds fun doing.

With this in mind, we can see that there are two customers who both have the same earning annually of $67,000 and they have different lifestyles as one enjoys hunting and riding motorcycles while the other prefers playing golf.

Read more about lifestyles here:
https://brainly.com/question/2881825