What are the three functions performed by intermediaries in a marketing channel?.

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22-03-2022
Business

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What are the three functions performed by intermediaries in a marketing channel?.

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Tundexi Tundexi · Answer 1 · 2022-04-12T10:21:44+02:00

Some of the functions performed by intermediaries in a marketing channel includes:

a physical distribution of goods
inventory storage
sorting of goods.

What is a marketing channel?

Its refers to the way at which distribution of goods takes place from manufacturer to the final consumers.

Who are the intermediaries in a marketing channel?

An intermediaries means the people actively involved in the distribution of goods or services to the consumer and they includes agents, wholesalers, distributors, retailers etc

In conclusion, the function that includes a physical distribution of goods, inventory storage and sorting of goods are performed by intermediaries in a marketing channel.