The way in which data mining helps interactive marketing for a business firm is: D. By predicting what each individual accessing a website is most likely interested in seeing.
Data mining can be defined as a strategic process that typically involves extracting and analyzing data that are contained in large databases, especially through the use of specialized software to generate new information.
In this context, a business firm can adopt the use of data mining to enhance and facilitate interactive marketing by creating a process that can effectively and efficiently predict what each individual (customer) accessing their website is most likely interested in seeing.
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