The organizational mission is essential for organizational planning, as it refers to the purpose of the organization's existence.
It corresponds to the determination of what is the reason for a company to operate in a certain market, that is, it is a guide for the formulation of the strategy that will lead to the achievement of the objectives.
Therefore, the mission statement is also a tool capable of influencing the perception of a company's stakeholders by declaring its social role in the market in which it operates.
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