Using the performance planner on a monthly basis allows one to optimize two aspects of an account, which are bid and budget.
The performance planner is a tool which helps to obtain the best bids and mean monthly budget around all the campaigns.
The objective of a performance planner are:
Hence, using the performance planner on a monthly basis allows one to optimize two aspects of an account, which are bid and budget.
Learn more about the performance planner here;
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