The discovery of Stephen realizing that the same shoes he just purchased are being offered for a lower price by the same company is known as predatory pricing.
What is Predatory Pricing?
Predatory pricing is a marketing strategy that employs the approach of discounting on a wider scale, in which a dominating corporation in an industry may purposefully lower the prices of a product to potential loss levels within the short term.
Predatory pricing typically causes customers harm or loss and is viewed as anti-competitive in many regions, rendering the practice unlawful under several legal provisions.
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