According to the research, sentiment analysis is one technique that firms use to monitor such activity.
It is an analytical technique that uses statistics that involves the construction of a system to monitoring and categorize opinions about a product.
It allows companies to determine the emotional value of communications, classifying each as a positive, negative, or neutral attitude based on the language used during the interaction.
Therefore, we can conclude that according to the research, sentiment analysis is one technique that firms use to monitor such activity.
Learn more about sentiment analysis here: https://brainly.com/question/26164379
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