Conduct a survey of everyone who signed up and ask why they didn't show up. And use their suggestions to help the club better. For resolving such challenges, problem-solving research aids in the identification of marketing mix and segmentation techniques.
Marketing mix is the strategies that need to be done by the company before launching any product in the market.
Marketing mix have seven P that are product, price, place, promotion, physical evidence, people, and process from all the seven factors the marketing mix cycle completes.
Thus, Conduct a survey of everyone who signed up and ask why they didn't show up.
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