Frederica's major concerns are the preferences of the people who buy her artists' work. So, he recognizes that the center of her marketing efforts is the customers.
Market efforts is a measure of resources committed to the promotion of goods and services. It is a business strategy of targeting customers to stimulate demand for products and also beat the threats of competitors. It is always directed towards the consumers, being the main source of revenue generation.
Market efforts must be effective to achieve its aim. To manage this, these steps must be observed, goals, audience, campaign tools, resources identification.
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