Marketing trends for the current market are related to innovation, such as the digital market, with the sale of infoproducts through influencer marketing.
It is an approach on the rise that originated due to the sharing of information on digital platforms. It consists of strategies for engaging a person on the internet, generating trust in their opinion about a product and brand, promoting it.
Based on influencer marketing, some business ideas that can be profitable in today's market are:
To stand out in a competitive and globalized market, it is essential that the company develops its values and mission in line with its objectives and promoting the brand's socio-environmental responsibility.
Therefore, the use of marketing tools such as SWOT analysis will help an organization to be positioned in the market, by expanding the vision of the micro and macro environment.
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