When the marketing managers of Freedom Company are sending postpurchase letters to the consumers, they are trying to reduce the customers' cognitive dissonance.
The belief of contradictory data can be called as Cognitive dissonance. Relevant objects of data encompass a person's actions, feelings, ideas, beliefs, values, and matters withinside the environment.
It usually occurs when a person holds two contradictory feelings about a particular matter.
Hence, When the marketing managers of Freedom Company are sending postpurchase letters to the consumers, they are trying to reduce the customers' cognitive dissonance.
Learn more about Cognitive dissonance:
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