In the context of the strategies for reaching global markets, a(n) _____ is a firm that is offered the right to produce and market another firm's products if it agrees to specific operating requirements. cehgg

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21-06-2022
Business

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In the context of the strategies for reaching global markets, a(n) _____ is a firm that is offered the right to produce and market another firm's products if it agrees to specific operating requirements. cehgg

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chilljain33 chilljain33 · Answer 1 · 2022-06-28T11:18:16+02:00

A licensing firm is a firm that is offered the right to produce and market another firm's products if it agrees to specific operating requirements.

What is a licensing firm?

A firm, which does not have a product of its own, but specializes in production and marketing of its client firms' products by the way of obtaining a licensed agreement, it is known as a licensing firm.

For example, in India, Varun Beverages Ltd. is a licensing firm that has been offered the rights to produce and market the products for PepsiCo.

Hence, the significance of a licensing firm is aforementioned.

Learn more about a licensing firm here:

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