Airbnb is an example of a global brand.
- Global brand refers to the management of a brand in different parts of the world, intending to increase its strength and recognition in the markets in which it operates.
- This strategy is also be called global branding or international branding.
- Global brands are brands that are recognized throughout much of the world.
- The characteristics of global brand are that it focus on single product category, it takes on social responsibility, it has the same position world wide.
Thus the correct answer is Global brand.
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