Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as User-generated content.
UGC for short is content that is created, published or submitted by users of a brand. In numerous cases, it's the most influential content for brands. Usually, contributors are unpaid fans who encourage a brand instead of the brand promoting itself.
Online users are evolved increasingly savvy in knowing which companies are using messy marketing tactics, and which ones are being genuine and evident.
To learn more about User-generated content visit the link
https://brainly.com/question/3717193
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