In recent years, the component of IMC that has received the greatest increase in aggregate spending is Direct Marketing.
What is Direct Marketing?
The act of presenting an offer directly to a target client and providing them with a way to respond immediately is known as direct marketing. It is sometimes referred to as direct response marketing among practitioners. Advertising, in contrast, is a form of mass messaging.
A crucial component of direct marketing is the call to action. A link in a social media or email campaign is clicked, a toll-free phone number should be called, a reply card should be sent, or the message recipient should promptly react. Any answer is a promising sign of a potential buyer. Direct response marketing is another name for this type of direct marketing.
Therefore, in recent years, the component of IMC that has received the greatest increase in aggregate spending is Direct Marketing.
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