This is an example of Micromarketing.
As the name suggests, micromarketing is marketing on a small scale. It is a form of target marketing as well. That means you deliberately develop material that will speak to your targeted client niche rather than putting out advertisements and content with the intention of appealing to everyone. Micromarketing is far more specialized than standard marketing, and its straightforward definition is "targeted marketing to a niche or particular group."
Therefore, Lands’ end allows customers buying shirts to choose from a variety of fabrics and types of collar and sleeves based on the customer’s specific measurements, capitalizing on new technologies to mass customize its products and services, which is an example of Micro-Marketing.
For more information on Micro-Marketing, refer to the given Link:
https://brainly.com/question/7503238
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