The number of participants who discontinue the use of a service, divided by the average number of total participants, yields a measurement called bounce rate.
Bounce rate is a web traffic measurement phrase used in Internet marketing. It reflects the percentage of visitors that join the site and then exit without seeing any more pages on the site.
A bounce rate of 56 percent to 70 percent is regarded high, however there might be a solid cause for this, while a bounce rate of 41 percent to 55 percent is considered moderate. The ideal bounce rate would be between 26% and 40%.
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