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Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

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ogorwyne

The heuristic that Gordon Jones would be said to be using is what is called the conjunctive heuristic.

What is the conjunctive heuristic?

This is the type of heuristic that exists where a person would be said to set a minimum acceptable level on the attribute that they want. Then they pick the first alternative as their choice. The one that they choose is that first alternative that is able to meet the minimum standard of all of the attributes.

In simple terms the consumer in this type of heuristic is going to set what is a cut of on minimum attribute then he would go ahead to choose the first option that meets his need.

Read more on the conjunctive heuristic here: https://brainly.com/question/24053333

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