Respuesta :
An important part of defining the problem in marketing research is to set objectives that are neither too broad nor too narrow.
What is marketing research?
- Market research is a systematic attempt to learn as much as possible about target markets and consumers, starting with who they are. It is a key part of corporate strategy and a crucial element in keeping competitiveness.
- The needs of the market, the size of the market, and the competition are all identified and analyzed with the aid of market research. Its methods include both qualitative ones, like focus groups, in-depth interviews, and ethnography, and quantitative ones, such customer surveys and secondary data analysis.
- The systematic collection and analysis of data on people or organizations using statistical and analytical tools from the applied social sciences to acquire understanding or enhance decision-making encompasses social and opinion research.
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