Party identification refers to the political party with which an individual identifies.
Party identification is usually expressed by a tendency to vote for the candidates of that party. Most voters identify with one of the two major political parties, and these basic partisan loyalties influence the vote of a person.
Party identification is normally measured by asking individuals whether they consider themselves to be a Democrat, Republican, or independent. Thus, when people identify with a party, they usually agree with the party’s stance on a few major issues and give little weight to its stance on issues that they consider minor or secondary.
Hence, party identification refers to percentage of polled individuals who claim membership in a particular party.
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