The areas of culture that need to be specifically addressed by marketers when developing a global marketing plan for their company’s products or services is: time and punctuality, customs and taboos, religious beliefs and celebrations, values.
What is marketing?
Marketing can be defined as the process of creating brands or product awareness so as to increase sales.
Hence, the areas of culture that need to be specifically addressed by marketers are:
- Time and punctuality
- Customs and taboos
- Religious beliefs and celebrations
- Values
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