An information in the analysis which would be the basis for predicting the competitors' behavior in the form of their competitive actions and responses is: c. Market commonality.
Competitors can be defined as business firms within the same industry and market, who are offering similar goods (products) and services and are targeting similar customers for more patronage and sales.
Competitive advantage can be defined as the factors, conditions, or circumstances that allow a business firm to manufacture finished goods or services better and perhaps, cheaper than other rival business firms in the same industry and market.
In this scenario, we can infer and logically conclude that market commonality is an information in the analysis which would be the basis for predicting the competitors' behavior with respect to their competitive actions and responses.
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Complete Question:
Sandra is developing a competitor analysis for two florists. Which of the following information in the analysis will be the basis for predicting the competitors' behavior in the form of their competitive actions and responses?
a. Threats
b. Capabilities
c. Market commonality
d. Weaknesses
