According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are motivated to pay attention.
The elaboration chance model of persuasion (ELM) is essentially a theory approximately the questioning tactics that might arise when we strive to change a person's mindset thru verbal exchange, the different effects that specific persuasion variables play within those approaches, and the strength of the decision.
Persuasive communications contain attributes intended to enhance persuasion, including an appealing source, a message containing convincing arguments, or efforts to make the topic seem personally applicable to the target market.
The secret lies in following the recommendation of Aristotle, breaking down the vital factors of persuasion into 3 components: (1) trademarks or logic, (2) ethos or ethic, and (3) pathos or emotion.
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