This strategy will not result in a company that is one of the best performers in the industry if the company's management team does not meet the brand's cost per pair sold.
Corresponds to the process of lower pricing than that performed by competitors, so that there is an increase in demand and market positioning.
It corresponds to a generic marketing strategy that is applied to obtain economies of scale as production increases, which generates a reduction in unit production costs through the efficient use of production factors, generating an operational advantage.
Therefore, it is necessary for the company to compensate the low price for the manufacturing cost, which gives it economies of scale that make the low cost strategy effective.
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