Respuesta :
Manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy products and services for their own use or for resale are known as organizational buyers.
Who are organizational buyers?
- Individuals who represent a company are known as organizational buyers.
- When making purchases, these buyers often take into account both their own preferences and the suspected preferences of the clients to whom the organizational buyer's business will sell.
- Organizational elements such as the purchasing objective, policy, procedure, and organization all have a significant impact on organizational purchasing.
- Authority, interest, and prestige are examples of interpersonal factors.
- Age, education, employment position, risk-taking, and personality are all individual factors.
Therefore, manufacturers, wholesalers, retailers, service companies, not-for-profit organizations, and government agencies that buy products and services for their own use or for resale are known as organizational buyers.
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