In an online survey, Urban Feel, an existing clothing brand, asked its consumers to compare the brand to a musician. The idea behind this is that the musician chosen by a consumer will reflect that consumer's perception of the brand. This kind of research exemplifies

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22-07-2022
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In an online survey, Urban Feel, an existing clothing brand, asked its consumers to compare the brand to a musician. The idea behind this is that the musician chosen by a consumer will reflect that consumer's perception of the brand. This kind of research exemplifies

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tutorconsortium203 tutorconsortium203 · Answer 1 · 2022-07-28T21:27:29+02:00

The idea behind this is that the musician chosen by a consumer will reflect that consumer's perception of the brand. This kind of research exemplifies "projective technique".

What is projective technique?

A form of personality testing known as projective approaches involves giving the subject of the test a straightforward, unstructured task with the intention of revealing personality traits.

The most well-known though contentious psychometric psychological testing method is frequently the projective methodology.

Key features of projective technique are-

Respondents can project their real or subjective ideas and beliefs onto other persons or even inanimate things using projective techniques.
From what the respondent says about other people, one might therefore infer the respondent's true feelings.
Typically, projective techniques are applied in one-on-one or small-group interviews.

To know more about projective technique, here

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