A concept suggesting that decision makers are limited by their values and unconscious reflexes, skills, and habits is called bounded rationality.
Bounded rationality is considered the idea that rationality is limited when individuals make decisions. Thus, under these limitations, such rational decision makers are limited by their values and unconscious reflexes, skills, and habits and they will make a decision which is satisfactory rather than optimal.
For instance, an individual could be exhibiting rational behavior if she is retiring early rather than staying at the company and earning a paycheck if she feels the utility gained from retiring early exceeds that of the paycheck.
Hence, the answer was given and explained above.
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