The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities is known as sales promotion.
Sales promotion is designed to be used as a short-term tactic in order to boost sales. Thus, it is the process of persuading a customer to buy a product.
Sales promotion is referred to a marketing communication tool in order to encourage revenue or to provide incentives to distributors, sales staff, or customers over a short time period. If a company adopts sales promotion in quick succession, this will give the impression that this product perhaps is not selling in the market.
Hence, sales promotion is a promotional tool that stimulates consumer purchasing and dealer interest.
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