Encoding failure occurs when information never made it into the long-term memory in the first place.
Encoding Failure refers to the brain's occasional failure to create or remember a memory link. Encoding refers to the brain's ability to store and recall events and information, either short or long-term. This part can fail for a number of reasons, trauma or disturbing situation are being the most common.
We can't remember something if we never stored it in our memory in the first place. This would be like trying to find a book on your e-reader that you never actually purchased and downloaded.
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