Online consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases.
Any natural person who puts an Order for the provision of Goods and/or Services on the Supplier's website is considered an Online Consumer if they are operating for purposes unrelated to their place of employment.
The 26 items in a conceptual model are divided into seven categories: security, information accessibility, shipping, quality, pricing, timeliness, and customer satisfaction.
The key benefits of purchasing via websites are convenience and usability. If you want to attract repeat customers, make it easier for visitors to conduct product research, cross-shop, and other non-buying activities, which make up 95% of visits to e-commerce sites.
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