Respuesta :
Many corporate executives reported that they use social media to communicate their socially responsible activities to customers because it reaches broad and diverse groups; allows them to connect directly with customers; allows them to reach specific groups more directly
Social media is a collective term for websites and applications focused on communication, community-based input, interaction, content sharing, and collaboration. People use social media to stay in touch and interact with friends, family, and diverse communities
Engage with your audience and drive website traffic. However, there can also be downsides, such as resources needed and negative feedback.
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