Media most commonly used for IMC include mass media (broadcast media such as T.V. and radio; and print such as newspapers and magazines), outdoor media, direct mail, and Internet and interactive media.

We all understand that mass conversation is a system of sharing messages to a large range of audiences via a variety of eras at a time. And some kinds of the era used to unfold messages is the media. facts. Sending and sharing facts is the primary function of media.

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Pros and Cons of Various Media

Media most commonly used for IMC Include mass media (broadcast media such as T.V. and radio; and print such as newspapers and

magazines), outdoor media, direct mail, and Internet and Interactive media.

One of the most basic elements in this process is the matching of media to markets. Each medium has its own characteristics that

make It better or worse for attaining specific objectives. Various media options must be analyzed for each situation.

Match the medium with its characteristics.

Medium

Characteristics

Magazines

High repetition: Local restrictions

butdoo

High frequency: Fleeting message

Poor image: High information content

Direct Mai

Clutter. High prestige

Direct selling potential; Few valid measurements

Television

Radic

techniques

Short life: Topical ads

Lack of flexibility: Segmentation potential

interactive Med

Newspapers

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