Customers may have legitimate doubts, and salespeople are there to resolve them.
Successfully and honestly working with others helps build relationships based on trust. Often salespeople can introduce the customer to others in the firm who can answer their questions and provide them with anything they need.
Customers count on salespeople to point out fresh potential for cost-cutting, revenue-boosting, market-penetration, and risk-mitigation that they themselves may not have yet noticed. The worth of their ideas, as opposed to the caliber of their offerings, is what distinguishes the finest salesmen.
Customers seek for salespeople who stand out from the competition. They seek out salespeople who can articulate why they are superior to those in the field.
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