Respuesta :
The product alternatives a customer knows about are referred to as the evoked set.
An evoked set is defined as the brands that come to a consumer's mind when the consumer feels need for any product or service . These brands are generally considered as acceptable brands which are based on the consumer’s perception about their products, and their brand equity with the consumers.
The evoked set can also include both the brands that the consumer has purchased before, also the brands which they’ve never purchased from the company.
It is very important to be a part of a customer’s evoked set because -brands which are a part of the consumer's evoked set generally have an opportunity to earn them as a customer or a repeated customer. It is mostly critical situation that when brands earn this status for their target audience, as it is a necessity to sell their product or service.
To know more about evoked set here:
https://brainly.com/question/8201237
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