Respuesta :
When a pharmaceutical company advertises that its product has a greater pain-relieving effect than Tylenol, it is using comparative advertising.
What do you mean by comparative advertising?
A marketing tactic known as comparative advertising presents a company's product or service as being superior to that of a rival. The features of a company's products next to those of its rivals may be printed in a side-by-side comparison as part of a comparative advertising campaign.
Comparative advertising, also known as combative advertising, refers to a type of advertisement in which a certain product or service directly names a rival in order to demonstrate why the rival is inferior to the product naming it.
Learn more about Comparative advertising here
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