External customer seek out research and buy rent or lease products or services offered by a business The people or organizations that purchase goods from an individual or a business are known as external customers.
The idea is clear enough to be explained with the help of a few examples: An individual purchases an automobile from a new car dealer (this individual is the new car dealer's client). The objectives for your external client can vary depending on your product or service,
Such as repeat business, recommendations, positive reviews, and other forms of corporate support. You may conduct formal or quick-pulse surveys as a follow-up after the purchase. When serving this group, "the customer is always right" is typically the driving philosophy, and the money they bring in is what keeps your business afloat.
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