The individuals that purchase and utilize the goods or services that your business provides are known as external clients. These clients are those you should design for when coming up with problems and solutions. An external client is a sort of consumer who does not interact with the business directly,
But purchases and uses the goods and services that are produced. What is typically referred to as a "customer" in general is an external customer. They make a purchase of a company's goods or services but do not hold any other positions within the business, such as vendor, partner, or employee.
Some such instances include shoppers who visit a store to buy groceries, tourists who purchase admission tickets at attractions or parks, and hotel guests.
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