The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as industry convergence.
Industry convergence is based on the digital business principles. It represents the most fundamental opportunity of the growth for the organizations. Industry boundaries are redefined by the industry convergence as it shifts the focus from the single product to cross industry value experiences.
Industry convergence is such a powerful code which has been cracked by the world's most powerful companies.
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