John operates a running shoe company and has decided to segment his market into professional track runners, trail runners and recreational runners. this is an example of __________.
a. segmentation by usage rate.
b. psychographic segmentation.
c. benefit segmentation.
d. segmentation by loyalty status.
e. occasion segmentation.

Question

22-07-2022
Business

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John operates a running shoe company and has decided to segment his market into professional track runners, trail runners and recreational runners. this is an example of __________.
a. segmentation by usage rate.
b. psychographic segmentation.
c. benefit segmentation.
d. segmentation by loyalty status.
e. occasion segmentation.

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choprayogita110 choprayogita110 · Answer 1 · 2022-07-28T14:37:00+02:00

The correct option is (c) benefit segmentation.

Benefits segmentation is a sort of market segmentation that divides consumers into groups according to the advantages and perceived worth of the products and services they can purchase. Additionally, it might entail classifying clients in accordance with functional advantages such features, quality, and customer service.

Benefit segmentation is a technique for market segmentation that entails dividing your customer base into groups according to the benefits customers perceive they will get from your product. This may entail classifying consumers in accordance with their perceived value for things like quality, features, customer service, etc.

Learn more about Benefits segmentation here

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