Respuesta :

Consumer cost is everything the consumer must surrender in order to receive the benefits of owning/using the product.

Customer cost includes the price of a product as well as the expenditures associated with its purchase, use, and aftercare. Purchase expenses are made up of the expenditures associated with product research, information collecting, and information acquisition.

The price of a product is only a small portion of its overall cost to the consumer. The additional costs of delivery, use, and ultimately disposal of the goods fall on the consumer. The overall consumer cost is the sum of these expenses (TCC).

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