Respuesta :
In a direct channel, the same member both produces and distributes a product or service to consumers.
What are Distribution Channels ?
Distribution channel (or supply chain) set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption - consists of all the institutions and marketing activities in the marketing process.
There are two types of distribution:
Direct-occurs when the suppliers and the tourist deal directly with each other. A direct channel allows the consumer to make purchases from the manufacturer
Indirect- occurs when part or all of the functions are handled by an intermediary. A indirect channel allows the consumer to buy the goods from a wholesaler or retailer.
Therefore, we can conclude that the correct option is B.
Your question is incomplete, but most probably your full question was:
In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.
a. tiered
b. direct
c. horizontal
d. vertical
e. exclusive
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