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Many Japanese automakers are prepared to forgo short-term gains in exchange for market penetration over the long run. This price goal is referred to as managing for long-term profits.
What are the pricing objectives?
The goals that direct how your company sets prices for your product or service are referred to as pricing objectives. Both new and existing customer pricing can and should follow these goals. The guidance provided by pricing objectives is essential for modifying prices over time to achieve your goals.
Pricing goals can include things like maximizing profits, boosting sales volume, matching competitors' prices, discouraging competitors, or even merely surviving. To successfully accomplish your company objectives, you must use a separate price-setting technique for each pricing purpose.
The overall pricing process is guided by the objectives or aims of pricing. Pricing starts with figuring out what your goals are.
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