When companies make false claims about how environmentally friendly their products are, greenwashing has occurred.
Environmentalist Jay Westerveld coined the term "greenwashing" in a critical essay in 1986. This was inspired by the irony of the "save towels" movement in hotels, which had little impact other than saving on hotel laundry costs. The idea came about because most consumers got their news primarily from television, radio, and print media, so they couldn't do fact-checking as they do now.
A typical example of greenwashing is when Volkswagen attaches "defective" devices to various vehicles and admits emissions testing fraud. The software detects when emissions are tested and modifies performance to reflect emission levels and reduce emissions.
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