JoePrivateCo intends to raise capital by selling 100 million shares of common stock in an IPO. The investment bank rep advising JoePrivateCo on the transaction estimates that comparable companies in its sector tend to trade at a multiple of 10 - 12 times 2010's expected earnings. The equity capital markets rep advising JoePrivateCo advises the company to price the shares at a 20% discount to satisfy demand for the securities. Assuming JoePrivateCo intends to float 40% of its total equity in the IPO, and assuming it expects its current trend in earnings growth to continue, what is the mean offering price for the transaction?