Effectiveness. Effectiveness is doing the right things, not just doing things efficiently. While increasing efficiency means doing things faster, with fewer resources, and in fewer steps, increasing effectiveness means aligning improvements to how you work with high-level corporate goals.
Instead of efficiency for the sake of efficiency, increasing effectiveness necessitates a more focused and strategic approach. Both are critical components of a leader's journey to success and avoid becoming bogged down. It is critical for the leaders who want to invest in right things rather than relying on magic to achieve right balance of effectiveness and efficiency in their work.
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