When it comes to lack of sales or poor financial management, the reason why most firms fail is a. poor financial management.
There are several reasons why a company can fail such as budgetary issues, and a lack of concrete goals to guide the activities of the company.
Most of these things stem from poor financial management however. Think of it this way, if a ship has a bad captain, then the chances of the ship sinking increases.
Poor financial management would lead to money not going to the right expenses which means that the business will make a lot of losses instead of profit and so will close.
In conclusion, between lack of sales and poor financial management, poor financial management is worse.
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