Free samples, point-of-purchase displays, sweepstakes, and contests are examples of IMC strategy of sales promotion.
This is further explained below.
What is sales promotion. ?
Generally, Examples of IMC strategies for sales promotion include giving out free samples, putting up displays at points of sale, holding sweepstakes, and holding competitions.
In conclusion, Consumer and trade sales promotions are two different categories. While a trade campaign concentrates on organizational clients that may prompt rapid sales, a consumer sales promotion targets the consumer or end-user purchasing the goods.
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