Respuesta :
When the price is less than average variable cost, a profit-maximizing firm decides to close down in the short run. Furthermore, if the firm's total revenue is less than variable costs in the short run, the firm should close down.
In long run, a business must make at least normal profit to justify staying in an industry, but in the short run, firm will continue to produce as long as total revenue covers total variable costs or price per unit is greater than or equal to average variable cost (AR = AVC). This referred to as the short-run shutdown price.
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